Feb 2025 - Current
UI/UX
Graphic Design
Cart Redesign
Poor mobile optimisation: Product cards took up too much space, creating a cluttered experience on smaller screens.
Unclear discount visibility: Users struggled to easily see active promotions and how much they were saving.
Confusing promotion structure: Different brands had varying discounts, making the cart difficult to understand.
Led a major redesign of the cart to improve clarity, usability, and conversion.
Grouped products strategically to highlight bundle savings and better-value options.
Simplified product cards for a cleaner, mobile-optimised interface while maintaining key product details.
Introduced prominent savings and discount messaging to increase purchase motivation.
20 cans for 15% off
1. Pushing for 5 regular cans to start
2. Pushing a Zyn 5 pack to start
20 cans for 15% off
1. Pushing for 15 regular cans
2. Pushing 5 more Zyn cans
20 cans for 15% off complete
1. 15 regular cans added
2. 5 Zyn cans added
Loyalty Program
Encourage repeat orders: Users should keep coming back to earn more rewards.
Boost engagement: Free cans motivate larger or more frequent purchases.
Strengthen brand loyalty: Rewards create a positive association with the site.
Loyalty Stats
Free Products Tracker
Site Wide Mini Component
Expanded Information
No Free Added
Some Added
All Added
No Regular Cans
Social Media
Weak social media strategy and brand presence.
Inconsistent and low-quality visual content.
Low engagement and limited audience growth.
Consistent visual identity: Applied a blue & yellow colour scheme for a cohesive design system.
Efficient workflow: Built reusable Blender templates to swap products and streamline production.
Reach-focused formats: Designed Reels & carousel posts to improve discoverability & engagement.
Drove 100% growth in followers and engagement in 2 months through improved content strategy and design.
Earned a Meta engagement recognition for high-quality Instagram content and strong audience engagement.
Received positive user feedback highlighting the content as engaging and eye-catching.
Increased customer inquiries on Instagram & Facebook by 50%, shifting communication from email to social media channels.